Kevin B. Doyle
PRODUCT DESIGN LEADERSHIP

Hi! I’m Kevin.

Designing experiences that truly improve people’s lives is my professional passion.

I’ve spent 25+ years on complex, data-heavy enterprise applications — internal operational tools, regulated financial systems, federal platforms, and now the tools engineers build with. Different industries, one constant: the people on the other end can’t leave, can’t switch to a competitor, and have no way to tell you anything unless someone deliberately builds them a channel.

Design LeadershipDeveloper ExperienceCustomer Research
Photo of Kevin B. Doyle
BASED

Richmond, VA — open to on-site, remote, or hybrid

RECENTLY

Product Designer & Team Lead, Enterprise Developer Experience, Fannie Mae

PRACTICE

25+ years across enterprise SaaS, internal platforms, federal, and financial services

CREDENTIALS

Certified Usability Analyst (HFI); Certified Scrum Master (Scrum Alliance); BFA, Art Education, Virginia Commonwealth University

From very early on in my career I have designed websites, web apps, and internal tools across federal government (Medicare, USPTO) and Fortune 500 enterprises (Marriott, Capital One, Freddie Mac, Credit Suisse) — plus mission-driven organizations like PBS, AARP, and Navy Federal. What stuck with me wasn't the client roster; it was learning to move fluently between design and development teams, product owners, and C-level stakeholders — the same range I still lean on leading cross-functional teams today. It's also where I first noticed the pattern that still shapes my work: the people using these systems didn't choose them. They were captive customers, and that changed what "good design" had to mean.

At CGI Federal I spent seven years in UX leadership on federal platforms, including the Medicare.gov Physician Compare tool and USPTO's Open Data Initiative — work where accessibility and regulatory compliance weren't optional, they were the baseline. I arrived as a User Experience Manager and left as a Consulting Director. More recently, I led product design and customer research for Enterprise Developer Experience at Fannie Mae, where 3,000+ engineers depended on the internal platforms I designed and helped improve.

While at Fannie Mae, I founded Dev Insights — a Voice-of-Customer program that started as a 45-developer panel and grew into a network of 450 engineers actively weighing in on their own work experience. I built it because developer feedback deserved a structured, ongoing channel instead of ad hoc asks — so we ran focus groups, 1:1 interviews, design reviews, usability testing, and a quarterly survey. The findings didn't stop at a report: they became CIO-level OKRs and shaped what our internal developer platform prioritized next. As product owner for Stack Overflow Enterprise, I also ran the developer engagement and enablement program, growing activity 125% and returning 21,000+ developer-hours a quarter.

My design process has evolved to bridge design and engineering more directly. I start in Figma, using its agent features to move fast through exploration, then connect out through MCP to a working prototype in VS Code — where I use Claude Code to add real interactions, tune micro-interactions, and get the build close to production-ready. From there it's a loop: back to Figma to refine, back to code to test it live, until the design holds up under real interaction, not just a click-through. It's a workflow built for handoff — by the time engineering picks it up, most of the ambiguity is already gone.

My leadership approach is deeply rooted in my education background — the same techniques that got a room of art students to critique each other's work honestly and push past their first draft are the ones I use to get cross-functional teams of engineers, product managers, and designers to do the same. Over the course of my career, I've led cross-functional teams of eight to twelve and governed design systems across multiple products and organizations. Outside work, I ran a UX Dinner Meetup for the NoVA/DC design community for years — mentoring dozens of designers who were looking for guidance I was glad to give.

I hold a BFA from Virginia Commonwealth University, a Certified Usability Analyst credential from Human Factors International, and a Certified Scrum Master certification from Scrum Alliance. More recently: Jared Spool's UX Leadership and Influence course (previously titled How to Win Stakeholders and Influence Decisions), and Data-Driven Design and Advanced Figma with DesignLab. I'm also a founding member of Fannie Mae's Enterprise Accessibility Council.

Outside of work I sketch in charcoal, play guitar, hike when the weather cooperates, watch too much TV with my cats, and spend long weekends around a campfire with my camping fam.